I was so caught up in the hype surrounding Tarte’s new Shape Tape Contour Concealer ($24) that I didn’t even bother waiting for a sale or promo code before I made a purchase.
Everyone I’ve watched on YouTube who’s already reviewed this concealer has mentioned how huge the tube and applicator are but I was still taken aback when I finally received the product and saw it for myself. The tube itself is rather fat and the Shape Tape applicator is like a standard lip gloss doe foot applicator on steroids. It’s quite large!
I have to be honest, I’m not a fan of the applicator. I’m not someone who likes to generously paint their under eye concealer onto their face in huge, thick, inverted triangles the way I’ve seen a lot of YouTube beauty gurus do. I have very dry skin and fine lines in my under eye area so I prefer to use my under eye concealers sparingly to avoid any sort of cakiness or creasing from happening. This applicator makes it extremely difficult to lightly apply the concealer.
Every time I pulled the wand applicator out of the tube, the stopper inside did a good job of scraping off the excess concealer from the sides of the doe foot wand but there was always a huge blob of concealer on the tip and slanted side of the doe foot. Rather than use the wand which applied more product than I needed, I found it much easier to use a separate smaller concealer brush to grab a little concealer from the tip of the Shape Tape applicator and then used the brush to apply the concealer onto my face. The alternative was to scrape the excess concealer on the wand onto the lip of the Shape Tape tube and use the applicator on my face but that just made the tube very messy.
From the product description on ulta.com:
Sculpt and highlight as you mask imperfections with this 2-in-1 full coverage concealer. The hydrating, longwearing formula delivers natural, radiant coverage across all skin types so you can instantly brighten and cover acne, dark circles and redness while softening the look of pores and fine lines. Wear it 1-2 shades lighter or darker, and it works as a creamy highlighter or contouring stick with a lightweight, blendable formula and tapered wand applicator ideal for precise strobing and sculpting. Powered by Amazonian clay and conditioning mango seed and shea butters, the nutrient-rich concealer helps promote skin elasticity and illumination with each crease-free application.
When I placed my order, the Shape Tape concealer was only available in six shades but they’ve since expanded the shade range to ten. I purchased the shade Light which is meant for people with light skin and pink undertones. Although I have yellow undertones to my skin it was my closest match and I planned on using the Shape Tape concealer primarily in my under eyes anyway, so even though I knew Light wouldn’t be an exact match I thought the pinkness would help brighten the under eye area. If it had been available at the time I probably would’ve gone with the Light Neutral shade instead which is appropriate for people with light skin and yellow and pink undertones. For reference, I wear Fairly Light Neutral in Tarte’s Maracuja Creaseless Concealer but I like to go a bit darker with my under eye concealer because I think that does a better job of camouflaging very dark circles .
I’m not quite sure how I would classify the Shape Tape concealer, as a liquid or as a cream. For a cream concealer it’s on the thinner side and very lightweight but for a liquid concealer it’s quite thick and creamy.
Despite Tarte’s full coverage claim, I consider the coverage as more medium to full. I feel like I get slightly better coverage from IT Cosmetics’ Bye Bye Under Eye Concealer which is probably my all time favorite concealer for coverage and finish.
I don’t believe I’ve come across any reviews mentioning a scent but there definitely is one in my opinion. As a disclaimer, though, I’m quite sensitive to fragrance. To me the Shape Tape concealer has a very noticeable floral scent that lingers. I originally assumed that that was due to the peony, magnolia or licorice extracts included in the formula but going through the ingredients more carefully I realized that parfum/fragrance is one of the ingredients listed. Why cosmetics companies feel the need to add fragrance to face products I’ll never understand. I personally don’t care for the way this concealer smells and that alone was enough for me to send it back. However it was the finish that really killed any hopes I had for this concealer.
The finish is quite matte. I don’t understand how Tarte could consider this “radiant” or “hydrating” in any way. It doesn’t look too bad freshly applied but on my ultra dry skin it simply doesn’t offer enough moisture and the concealer looked increasingly worse as the day progressed. It went from looking matte but okay to extremely dry, cakey and powdery. It emphasized skin texture badly and also creased slightly.
Overall, I’d say the coverage is quite good but the scent and finish were deal breakers for me. This is not a good concealer for anyone with dry skin. It’s much too matte and mattifying and made my under eyes look worse over the course of a day. It’s too drying, didn’t offer any sort of moisture, emphasized skin texture and creased slightly in fine lines.
Concealers that I consider dry skin friendly with as good or better coverage are IT Cosmetics’ Bye Bye Under Eye and Tarte’s Maracuja Creaseless Concealer. And if you like the two concealers I mentioned but want a cheaper option, then consider NYX’s Gotcha Covered concealer. It has slightly less coverage but has a similar consistency and finish to the IT and Tarte squeeze tube concealers.