Geez, drugstore makeup has gotten expensive! Normally I wouldn’t spend so much on one blush, much less three, but I got caught up in the hype of the new L’Oreal Visible Lift Blur Blushes. They cost a whopping $13.79 apiece at my local CVS but luckily I had a 30% off coupon plus some ExtraCare Bucks to burn.
In hindsight I should’ve held onto my money. These blushes are way overpriced.
The Visible Lift Blur Blushes claim to be anti-aging and provide sheer color. What L’Oreal’s done is basically taken a traditional silicone-based face primer formula and mixed some color and shimmer into it to create a blush that subtly diminishes the appearance of fine lines.
Ingredients: Cyclopentasiloxane, Dimethicone Crosspolymer, Alumina, Disodium Stearoyl Glutamate, Aluminum Hydroxide [+/- May Contain / Peut Contenir: Mica, CI 77891 / Titatanium Dioxide, CI 45410 / Red 28 Lake, CI 73360 / Red 30, CI 19140 / Yellow 5 Lake, CI 77491, CI 77492, CI 77499 / Iron Oxides]
Although they aren’t shrink wrapped or packaged in blister packs, these blushes do come with a small foil seal under the cap. If you want to make sure no one’s tampered or swatched them before you decide to buy one, just check for the seal.
Each plastic squeeze tube of Visible Lift Blur Blush contains 0.6 fl oz of product and the collection includes three colors: Soft Peach, Soft Pink, and Soft Berry.
The most surprising aspect is the texture — or should I say textures (plural) — of these blushes. All three of them feel very silicone-y on the skin but to the eye Soft Peach appears creamy whereas Soft Berry looks more like your typical face primer (i.e. Smashbox Photo Finish, Monistat Chafing Relief Gel), that is to say, like a translucent silicone gel. Then there’s Soft Pink that looks like a mousse-y combination of the creamy Soft Peach with the silicone-y Soft Berry. It’s just weird how different these blushes look from one another, almost as if they don’t belong to the same collection.
As far as being anti-aging, yes, these blushes will blur fine lines much like any silicone primer but only slightly. If you have deep wrinkles or large pores, don’t expect them to be miracle products. I suffer from large pores and the Visible Lift Blur Blushes blurred the appearance of my pores a little bit but not significantly.
The Visible Lift Blur Blushes are fragrance-free and have a smooth, non-sticky feel on the skin.
A major downside of drugstore blushes is the inability to swatch the products beforehand. I was hoping that there would be one shimmer-free blush in the lot but all three contain at least some fine shimmer. Among the three blushes I’d say Soft Peach has the subtlest amount of glow, a golden microshimmer. Soft Berry is the next step up with a slightly more noticeable shimmer but still pretty subtle. Finally, there’s Soft Pink which is just unapologetically shimmery.
In the photo below I’ve applied Soft Peach all over the pad of my finger along with a fresh dot of product at my fingertip so you can see all of the fine golden shimmer. These blushes all have a luminous, if not outright shimmery, finish.
Out of all three blushes my favorite is definitely Soft Peach. Soft Berry and Soft Pink are too red and blue-based for my liking. Soft Peach is more in line with my own personal tastes and I prefer its understated shimmer. Unfortunately, it’s the sheerest blush in the collection and really needs to be layered for it to show up well on my skin. The other two blushes have stronger color payoff but, frankly, I think these blushes are more trouble than they’re worth, especially for the $14 price tag. I much prefer the Maybelline Face Studio Master Glaze Blush sticks that are more pigmented, quicker and easier to use, and half the price.