The CoverGirl + Olay Concealer Balm is one beauty product I’ve been dying to try ever since I first learned about it. The concealer claims to contain an emollient rich serum, glide onto the skin easily and minimize dark circles.
I purchased mine in the second lightest shade, Fair/Light, from Target for $7.99 (4 g/0.14 oz).
The Concealer Balm comes in a twist-up stick format that’s pretty much identical to their CG Smoothers concealer which contains the same amount of product and is in the same price range. Since I’m a big fan of CG Smoothers, I was excited to see what improvements, if any, they’d made to this new concealer.
The CG Smoothers concealer is available in four concealer shades (Fair, Light, Medium, Deep), an Illuminator shade, and a Neutralizer shade. I own the second lightest concealer shade in Light.
The CoverGirl + Olay Concealer Balm is available in six concealer shades (Fair, Fair/Light, Light, Light/Medium, Medium, Medium/Deep). I own the second lightest shade, Fair/Light.
At first glance the two products and even the ingredients lists look quite similar.
CoverGirl CG Smoothers Ingredients:
Squalane, PPG 2 Myristyl Ether Propionate, Ethylhexyl Hydroxystearate, Triisocetyl Citrate, Trimethicone, Euphorbia Cerifera (Candelilla Cera) Wax (Candelilla), Ozokerite, Chamomilla Recutita (Matricaria) Flower Extract (Matricaria), Tocopheryl Acetate, Ascorbyl Palmitate (Vitamin C), Ginseng (Panax Ginseng) Root Extract, C10 18 Triglycerides, Propylparaben, Copernicia Cerifera (Carnauba) Wax (Carnauba), Titanium Dioxide, Iron Oxides, May Contain (+/-): Mica
CoverGirl + Olay Concealer Balm Ingredients:
Squalane, PPG-2 Myristyl Ether Propionate, Ethylhexyl Hydroxystearate, Triisocetyl Citrate, Methyl Methacrylate Crosspolymer, Rolatum, Phenyl Trimethicone, Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Ozokerite, Mica, Copernicia Cerifera (Carnauba), Wax/Cire De Carnauba, Maltodextrin, Camellia Sinensis Leaf Extract, Ascorbyl Palmitate, Tocopheryl Acetate, Panax Ginseng Root, Extract, C10-18 Triglycerides, Chamomilla Recutita (Matricaria) Flower Extract, Nylon-12, Propylparaben, Talc, Titanium Dioxide, Iron Oxides
The new Concealer Balm contains everything that’s in the CG Smoother concealer with the addition of Methyl Methacrylate Crosspolymer, Rolatum, Maltodextrin, Camellia Sinensis Leaf Extract, Nylon-12, and Talc.
I was able to find information about all of the ingredients except for Rolatum. I’m not sure what that is. Perhaps it’s a patented ingredient that’s part of the “emollient rich serum” that’s supposed to be in the Concealer Balm. Who knows?
It’s only when I swatched and used the Concealer Balm that the differences in formula became more obvious.
As you can see from the swatches, the CG Smoothers Concealer runs pink whereas the CoverGirl + Olay Concealer Balm is more yellow. Personally, I prefer a pinker concealer because I feel that works better at concealing, correcting, and brightening. Yellow-based concealers tend to look ashier on my dark circles.
Note: I don’t use these concealers to spot conceal; I use them solely in the undereye area. The shades I picked may seem a smidge dark for me but personally I’ve found that going darker rather than lighter in the undereye area conceals dark circles better. Going lighter, even with color corrector underneath, only makes my dark circles look ashy. I don’t know why that is or if that’s the case for others, but in my experience undereye concealers that are a shade darker (especially ones that are pinker) than the rest of my face work well at neutralizing and concealing dark circles. For me. Again, I’m talking about just the undereye area. If I were to use these concealers to spot conceal, the shade mismatch would be way too dark and obvious.
I also noticed that the Concealer Balm is more matte compared to the glossier finish of the CG Smoothers concealer. I hope you can tell from the swatches how the light seems to bounce off of the CG Smoothers more and appears more moisture-rich. There’s no shimmer in this concealer. The dewy, glossy finish is one huge reason I love the CG Smooothers concealer so I was really disappointed when I swatched the Concealer Balm. Personally, dewy concealers work best for my very dry skin.
In terms of texture, the CoverGirl + Olay Concealer Balm does glide on more easily, so kudos to CoverGirl for a product description that’s spot on. The CG Smoothers concealer in comparison feels a little bit stiffer and isn’t quite as thin in consistency but overall I’d say they apply very similarly. Ironically, the CG Smoothers feels more like a balm to me than the CoverGirl + Olay Concealer Balm.
Coverage is buildable to medium for both concealers although in my experience I needed to use less product to get to medium coverage with the CG Smoothers concealer versus the Concealer Balm. I think that’s mostly due to the CG Smoothers having a slightly thicker consistency.
Note: Normally I’d wear a color corrector and dewy/satiny foundation underneath my undereye concealer but for demonstration purposes I’m only using concealer on bare skin in these photos.
The little differences, though, do make a big difference on my skin. The Concealer Balm has a flatter, matte/powdery finish on my skin compared to the CG Smoothers. This may be due to the oil-absorbing properties of the Methyl Methacrylate Crosspolymer and Talc that are in the CoverGirl + Olay Concealer Balm but aren’t in the CG Smoothers concealer.
And although the thinner, slicker consistency allows the Concealer Balm to glide on more easily, it also results in it creasing in my under-eye region more easily. The CG Smoothers’ stiffer texture seems to help it stay in place longer for me.
All in all, they’re very similar concealers. Same amount of product, same price range, nearly identical packaging and similar formulas. I like both but prefer the CG Smoothers because I have very dry skin.
I’d recommend the CG Smoothers concealer to people who have dry to very dry skin like mine because it has a dewier, glossier finish and feels more moisturizing.
And I would recommend the CoverGirl + Olay Concealer Balm for people with oilier skin types (i.e. normal, combo, oily) because it has a lighter texture, a flatter finish, and contains oil-absorbing ingredients that are lacking in the CG Smoothers concealer.
If you’ve been searching for a drugstore undereye concealer, I think that the CG Smoothers concealer and CoverGirl + Olay Concealer Balm are both better options than the L’Oreal True Match Super Blendable Crayon Concealer that I reviewed earlier. While the True Match Crayon has slightly better coverage and is great for spot concealing, for the undereye area it’s not as moisturizing, doesn’t glide onto the skin as easily and isn’t as flattering as the CoverGirl concealers.