If you’re following any Asian bloggers or You Tubers chances are that you’ve heard them raving about a Taiwanese skincare line called Naruko. The prices per product aren’t cheap but they’re reasonable, and the ingredients are supposed to be very natural yet effective.
As the number of You Tube and blogger raves increase, so does my lemming for Naruko products. However, up until now I’ve managed to restrain myself from purchasing online, which used to be the only way most of us living outside Taiwan could get our hands on items from the brand. I don’t want to pay international shipping which can be quite expensive. Also, I don’t want to invest in any skincare product without first seeing it in person or sampling it.
But yesterday I found out that Naruko had an English language website and when I checked their store locations I discovered that they had just opened one up in a neighborhood that I go to every week when I shop for groceries. I was shocked and delighted.
Today, I was on a mission to find the Naruko store. And I found it…but it wasn’t open yet. I should’ve checked the store hours. I got there at 10:00 a.m. They don’t open until noon. Sigh.
The Naruko store is located in Flushing, NY, right on Main Street in the heart of Queen’s Chinatown. There’s also a side entrance on Roosevelt Avenue. I actually prefer Flushing’s Chinatown to Manhattan’s Chinatown because most people in Flushing speak Mandarin instead of Cantonese (which I totally don’t understand).
The Naruko store’s on the second floor of the New World Mall, a brand new shopping center that just opened earlier this month so everything inside is shiny and clean. To get to the store, you have to take the escalator up one level from the Jmart grocery store.
The store itself is pretty small, about the size of a Shiseido boutique that you often find inside Asian shopping centers. There’s a giant poster of Niu-er, Naurko’s founder and skincare guru from the Taiwanese “Queen” show, in the store window. You can’t miss it!
I tried to Google (satellite) Map the Naruko store location but I don’t think their database is updated yet; they still have photos of the old, dilapidated building that used to be there.
The New World Mall is so new that half the stores inside are still empty and don’t have any tenants yet. Part of the building actually seems to be still under construction; the elevators didn’t appear to be in operation yet and I could still see some drywall on the lower level.
I live on Long Island so I only drive into Flushing, which is about 40 minutes away from me, once a week or every other week. Maybe next week I’ll visit Naruko…when it’s open, of course.
If you live in NYC, it’s super easy to find the Naruko boutique/New World Mall. Take the #7 subway all the way to the end of the line. Main Street, Flushing is the #7’s last stop. Ask anybody and they should be able to direct you to the New World Mall. It’s literally less than a block away from the subway station.
Oh, by the way, the Jmart grocery store on Level 1 carries Salux wash cloths that seem to be growing in popularity in the online beauty community. They cost $2.99 each there. I picked one up for myself to see what all the fuss is about.