CoverGirl Lash Blast Fusion mascara

Recently I received a full sized sample of CoverGirl Lash Blast Fusion mascara in the mail from BzzAgent to test and review. I also received some CoverGirl coupons to share with others.

The shade I got was Black Brown which, luckily for me, is the shade I usually go for when purchasing mascaras; either that or Soft Black. I try to avoid Very Black or Carbon Black colored mascaras because I find that they’re too harsh and dramatic for me. I prefer a natural appearance. I’m not one for the false lash look, which is kind of ironic since I posted recently about buying falsies.

I’ve never tried any of the CoverGirl mascaras, including the famous CG Lash Blast original formula in the orange tube. This was my first experience with both CoverGirl mascara and the Lash Blast line of mascaras and I’ve got to say that I am REALLY impressed.

I was a bit wary about trying this mascara because of the massive wand. I’ve seen it in person in a store sample and in various online reviews, and it just seems huge and unwieldy. Surprisingly, it wasn’t an ordeal maneuvering the wand so it got the lashes in the inner corner of my eye. Quite easy, actually. I didn’t poke myself in the eye with the wand even once :p

Unlike traditional mascara wands, such as the one that comes with Maybelline Full ‘N Soft waterproof, the bristles on the Lash Blast Fusion wand are rubber/plastic and very flexible.

BEWARE: Scary eyeball pics ahead! Sorry for the red, vein-y eyes. When my eyes get dry, that’s what happens.

I’ve been on vacation the past week so, not knowing whether Lash Blast Fusion would turn out to be a disaster or the best thing since sliced bread, I felt that this would be the perfect time to test out a new mascara.

I felt that it was best, especially for photo demonstration purposes, to try the mascara out on a bare face. I wanted to be able to see how the Lash Blast Fusion worked without the interference of eyeliner, eyeshadow, concealer, etc. I also thought that if the mascara smudged or flaked at all it would be easier to detect against clean, bare skin. I didn’t even curl my lashes because I wanted to see if Lash Blast Fusion imparted any lift to my lashes.

I’ve tried to capture Lash Blast Fusion in action on my top eyelashes from various angles. (I don’t usually apply mascara to my lower lashes.)

As always, photos are clickable and can be enlarged.

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I’ve tried some very runny mascara formulas in the past and I’m not a fan of those. They tend to smudge/streak on my lids before they have a chance to dry. Fortunately, the Lash Blast Fusion formula is on the drier side and it set pretty quickly on my lashes once I’d applied it.

For many, many years, I’ve been devoted to Maybelline’s Full ‘N Soft waterproof mascara in Black. I’ve deviated from it a few times over the years but have always gone back to it eventually. What I like about Maybelline’s Full ‘N Soft is that it subtly adds length, volume and definition to my lashes in a very soft, natural way. Nothing over the top which is what I dislike the most.

Having said that, in my opinion, CG Lash Blast Fusion is even better!

Lash Blast Fusion’s wand grabs all my lashes and coats them evenly. It also does a fantastic job at separating and defining every lash, and gives an added bit of length and volume. I feel it does so much better than Full ‘N Soft.

I don’t experience any clumping or spider lash effect with CG Lash Blast Fusion. That’s quite different than Full ‘N Soft where I usually get some clumps/blobs whenever I apply 2 or more coats.

Best of all, I wore Lash Blast Fusion for 6+ hours and didn’t detect any flaking or smudging which is quite a feat since the sample I received is non-waterproof. I’ve always gone for waterproof mascara formulas because, having watery eyes, I’ve always felt the necessity in purchasing waterproof mascaras. That Last Blast Fusion didn’t give me raccoon/panda eyes was very surprising, but that may have been because I haven’t been experiencing very dry, teary eyes lately. I’ve yet to wear this mascara on one of my bad, watery eye days. I’ll report back when I do.

I also prefer waterproof mascara because it seems to be able to help my Asian lashes hold a curl longer. But I noticed that with the Lash Blast Fusion it gave my lashes a little bit of curl/lift.

Removal was extremely easy. I used some Almay oil-free eye makeup remover pads and it was a cinch to get off. However, one day I completely forgot I had mascara on and splashed some water on my face because it was so hot, and the mascara immediately started breaking down and running.

My verdict: If you love Maybelline Full ‘N Soft, I think you’ll love CoverGirl Lash Blast Fusion.

CoverGirl promises that if you use Lash Blast Fusion you’ll get “a blast of volume and incredible length” and “dense, long-looking lashes.” I didn’t see that. In my experience, the effect Lash Blast Fusion has on my lashes is subtle. I think it does a good job of adding length but the amount of volume it adds is very modest. What I find it does best is separate and define every lash for a very natural look.

So if you’re trying to achieve the appearance of falsies without actually using false lashes, you should probably skip this mascara.

Me, I’ll continue using this tube of Lash Blast Fusion but I plan on getting the waterproof version of it next! 😀
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Side note:

If you’re unfamiliar with BzzAgent they’re an online marketing network that relies on consumer word-of-mouth. What you do is go to bzzagent.com, register for free, fill out a few easy surveys, and if your info matches what they’re looking for for a certain campaign you’ll get an invitation to try a product. As a BzzAgent you’re expected to spread the word about certain products. That’s not to say that you’re supposed to be a salesman – you’re not – but just to get the word going about certain products, and share your thoughts and opinions (both good & bad) about the products with other people. After you’ve tested out the product, you submit a report back to them and BzzAgent brings your consumer feedback to the companies they represent, hopefully, in order to improve their products and help them understand what consumers want.

I signed up to be a BzzAgent awhile ago but have been rather lax about filling out surveys, which is important because they help determine whether you get invited to join a campaign. There are surveys and campaigns going on for different brands/products all the time, so you really need to stay on top of it. The types of products run the gamut; for example, right now there are ongoing campaigns for Michelin tires, L’Oreal and 7-11. I was lucky enough to be invited to a cosmetics campaign.

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